Way back in the early days of the Internet around 1998-2000, you would just simply setup a Pay Per Click Account at Overture, manually load your keywords or use a Spreadsheet and start a bidding war. You could start bidding as low as a penny per click, and you would actually show up close to the top on a lot of keywords. Those were the days of the Wild Wild West and anyone back then could make a small fortune.

When Google came on the scene in 2003, it was sort of like this at first. Then over time the costs per click started rising, then other factors came into play like the Google Quality Score. Most amateurs wanting to enter the Pay Per Click Game are doing it all wrong.

2 of the Biggest Google Adwords Misconceptions:

1.) Google AdWords is not an auction where the person who pays the most per click automatically wins. This game is much more complicated than this.

2.) The person holding the #1 Position does get the most clicks, however, this is hardly the most profitable position to be in. Right now it’s paramount to understand the balance between the best positioning, the number of clicks you want to receive and the price you are willing to pay for each click to ensure maximum profitability.

Google Quality Score Explained

It’s possible for someone to bid $.75 per click and get their ad showing higher than someone who is paying $7.50 per click. And if you are just starting out with Google Adwords and don’t have some serious mentoring, as well as the ability to understand somewhat abstract concepts, it will be next to impossible for the average person to figure all of this out by themselves.

What Determines Your Google Quality Score?

Your Quality Score is defined by 3 main factors.

1.) Click Through Rate – This is how often people click on your ad. This is defined as a percentage of number of total impressions verses ad clicks. The higher your Click Through Rate or CTR the better your ad is and the better score Google assigns it. This dynamic alone makes up 60 Percent of your Google Quality Score.

2.) Ad Relevancy – Google will look at your ad, and their Search Engine Spiders will follow the URL at the bottom of your ad to your Landing Page or Squeeze Page. They will check the relevancy of this page, by determining if your target keyword is placed on your landing page, how often it is placed and if it is placed in all of the right places. This dynamic accounts for 20 Percent of your Google Quality Score.

3.) Landing Page or Squeeze Page Quality – This process is done not only through the Google Search Engine Spiders but by a manual review as well. The automated part of this process is when the Google Spiders check certain elements of your destination page such as the Privacy Policy, Terms & Conditions and Contact Us page to see if they are present

SEO is an acronym for Search Engine Optimisation. SEO is extremely important if you want to improve the global presence of your company on the Internet. In order to feature well at the top among the highest ranks of pages that search engines throw up, you have to use some professional SEO services. This will go a long way in helping your business to draw more customers which in turn will generate more sales reaping greater profits. You will soon see your return on investment, there is no doubt about it.

The whole idea about making use of SEO services is to promote your online business. Any business, no matter how big or small it might be requires to have its web traffic increased if it is to grow. Your website design should be such that it is user friendly and attractive so that your visitors linger on learning more about your products and services, buying some and even come back for more. Next, your web design should also be Search Engine Optimisation friendly so that it draws relevant and quality traffic.

Before you choose one of the many SEO services available to do your internet marketing for you, it is a must that you check the experience of the SEO company and talk to their past clients and see whether they are satisfied with their Search Engine Optimisation services. Also budget will be a main concern and more so if yours is a small company. So you must choose a company that can provide you quality online marketing at a low price. Most SEO companies have a variety of packages to suit the budgets and expectations of different customers so you can choose one that best meets your requirements. Also check out the qualifications and the skill levels of the SEO experts from these companies just so you get the best SEO services.
SEO services have been responsible for making many a business flourish having increased their sales and profits in turn. Search Engine Optimisation makes your customer base go on increasing. It is the responsibility of the SEO companies to provide you with quality articles submitted to article directories with a resource box leaving links back to your website. This is a great way to achieve link building and draw new customers to your website. The internet marketing consultant will also choose the right keywords for your website. If there is too much competition for the main keywords then he or she might suggest some other related keywords for which you can get top ranking in the major search engines.

Most Search Engine Optimisation professionals will provide you with a report showing you the progress as your website achieves a higher page rank. Make sure that the SEO services provided to you are purely white hat and not black hat as the latter can even get your website banned by the search engines.

Content can be a source of constant struggle for site owners. Recent updates are getting even more important for website optimization, but with so much content needed, many sites are struggling. It can be hard to get enough content on your pages and even harder to make sure that content’s adding genuine meaning for users.

Your options include sourcing content from a professional, and you can talk to our experts at SEO Consult about content provision. Not every business can do this, and even when you do ideas for articles are needed. Every site owner needs some fallback techniques for those times when the idea well runs dry.

Getting over the creative hurdle

One of the reasons for idea gaps is the oldest one, a simple case of writer’s block. Brainstorming ideas on a piece of paper, jotting words and connecting them to each other is an old writer’s trick, and one you can make use of for your website optimization.

Tap keyword sources

There are plenty of places on the net that feature popular tag lists or tag clouds. These not only provide you with related keywords that might fit your search engine optimization plan, they let you know what tags are currently popular. Using popular, relevant tags in your content can get your pages even more attention.

Settle into your niche

Having an entire world of options is often crippling to idea creation. If you hand someone a pen and ask them to write something, anything, they will usually hesitate. If you ask them to write down their favourite four-legged animal, they’ll often respond somewhat sooner. Having a specialist niche can work this way for content ideas.

If you do choose to specialise with your content, ensure that your plan fits in with your SEO. Regardless of how you’re sourcing content for your site, it’s a good idea to talk to your search engine optimization consultant about your plans.